Beanie Design Contest

Help choose next year's passholder beanie design.

Beanie 3 Winning Design
We Have a Winner

The votes are in. Beanie 3 is officially the winning 2026/27 Sugar Bowl Passholder Beanie design.

Created by local designer Jen Mitchell of Visual Theory Design, the winning beanie design draws inspiration from the Native American Thunderbird, a symbol of strength, protection, and connection to nature.

Thank you to everyone who voted and helped shape next season’s limited-edition passholder beanie. We can’t wait to see it out on the mountain next winter.

What is a Passholder Beanie?

For our newcomers or anyone who wants a refresher, here’s how passholder beanies work: each season, we create a limited number of exclusive passholder beanies. We then host random beanie drops throughout the season, for passholders to randomly receive a coveted beanie. These free beanie drops can happen anytime, anywhere and even off the mountain – from the summit of Lincoln to the coffee shop. Not every passholder will get a beanie, and that is one reason they are so coveted.

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