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Press Releases

Overview

Welcome To The Sugar Bowl Press Room

Sugar Bowl Resort To Run “Silver Belt Banzai” Competition March 13-14, 2010

January 24, 2010 - Top freeride skiers and riders from around the world will descend upon Lake Tahoe’s Sugar Bowl Resort March 13th and 14th, 2010 for the running of the Silver Belt Banzai, a unique race blending the excitement of ski-cross/boarder-x action with the tradition of a downhill race. Starting atop Sugar Bowl’s famed Silver Belt run, skiers and riders will race out of the gate in six-man heats with the simple rules of staying on course and finishing in the top two to advance. Up to 100 skiers and riders, both men’s and women’s divisions, will compete in the race, and must be aged 16 or older to compete. Qualifying heats will be run on Saturday March 13th, with winners earning a spot in Sunday’s final races and a chance for cash prizes. Read More > > > >

Sugar Bowl Resort Celebrates 70 Years of Skiing and Riding January 29-31

January 11, 2010 - Since 1939, Sugar Bowl Resort has offered some of the finest skiing and riding in the Tahoe region. To celebrate 70 years atop Donner Summit, the venerable resort will host a weekend of festivities January 29th – 31st, including special lift ticket rates, prize giveaways, apres music, on-mountain trivia challenges and an official opening ceremony for the new Summit Chair. Local favorites Truckee Tribe will play the Judah Lodge on Saturday afternoon, and Sugar Bowl’s own Daron Rahlves will race toward SkierX gold at the X Games in Aspen with special viewing parties at the Judah Lodge. Read More > > > >

Sugar Bowl Screens "The Donner Party" January 17th, special appearance from film's director and cast members.

January 8, 2010 - Sugar Bowl’s Judah Lodge will host a special screening of the film “The Donner Party” on Sunday, January 17th at 7:00pm. The screening will include a special introduction by the film’s director T.J. Martin, as well as a post-movie question and answer session with several of the film’s cast members. Tickets are $10 at the door, with a full bar and concessions open for the evening event. Read More > > >

Sugar Bowl's "Working Man Wednesday" Terrain Park Series kicks off January 13, First Competition Held on Skiercross/Boarder-X Training Course

January 4, 2010 - Designed for local terrain park enthusiasts who work on weekends, Sugar Bowl's "Working Man Wednesday" terrain park series competition will get underway this January 13th with a "Full Pull" competition on the new skicross/boarder-x start gate training features at the base of the Jerome Hill lift. Read More > > >

Sugar Bowl To Host Two FIS Nor-Am Ski-Cross Competitions

December 27, 2009 - February 1-3, 2010 Sugar Bowl Resort will host two sanctioned U.S. Skiing FIS Nor-Am Cup ski-cross competitions. Top-level ski-cross competitors from around the world will descend upon Sugar Bowl to race the new ski-cross course on the Tunnel 41 trail, located off the Mt. Judah Express quad chair. Read More > > >

Sugar Bowl Opens New "Summit Chair", Skiers and Riders to Enjoy Lift-Serviced Judah Bowl

December 22, 2009 - The recent winter storm that left behind more than four feet of snow on Sugar Bowl Resort, coupled with the current storm that added 10 inches more, has improved skiing and riding conditions enough for the Summit Chair to open earlier than anticipated. Read More > > >

World-Class Ski & Snowboard Clinics at Sugar Bowl Resort

December 21, 2009 - Sugar Bowl’s Mountain Sports Learning Center continues a strong tradition of specialty ski and snowboard clinics in 2009/10, targeting specific types of skiers and riders, improving learning curves and creating fun and encouraging environments stemming from time spent with like-minded outdoor enthusiasts. Offering world-class instruction from experienced professionals. Read More > > >

Sugar Bowl Resort Partners with Reno Bighonrs Basketball, United States Marine Corps to Collect Holiday Toys for Disadvantaged Children

December 6, 2009 - Partnering with the NBA D-League Reno Bighorns and the United States Marine Corp, Sugar Bowl Resort will be giving one free lift ticket to the first 150 people that donate a new toy for disadvantaged children, at the December 13th Bighorns’ basketball game at the Reno Events Center. Ream More > > >

Sugar Bowl Received Skix Inches of New Snow in Recent Tahoe Storm, Announces Early Season Operation Plan

November 28, 2009 - The recent storm that moved through Tahoe dropped six inches of early-season snow on Sugar Bowl Resort last night, allowing mountain operations to move snowmaking guns toward new terrain and improve the timeline for additional run, chair and terrain openings. Read More > > >

Sugar Bowl Resort Opens for 2009/10 Ski Season November 25th, Celebrates 70 Years of Skiing and Riding Atop Donner Summit

November 18, 2009 - Sugar Bowl Resort announced today that opening day for the 2009/10 ski season, the resort’s 70th, will be Wednesday, November 25th. Both the White Pine and Jerome Hill chairlifts will be running, and the Judah Lodge will be open to accommodate all lift ticket, season pass, food & beverage, rental and lesson needs. Resort management intends to closely monitor both weather and snow-making temperatures over the coming week to take advantage of any potential for additional lift and trail openings for the holiday weekend. Read More > > >

Sugar Bowl Resort and Alpine Skills International Host "Backcountry Ball", Celebrate Grand Opening of New Backcountry Adventure Center

November 10, 2009 - Backcountry skiing enthusiasts and party-goers alike will descend upon The Lodge at Sugar Bowl this November 21st from 5:00 – 10:00pm to celebrate the opening of Sugar Bowl’s newest addition to the 70-year old resort, Alpine Skills International’s Backcountry Adventure Center. The Center, located in the Village Chalet retail building, will offer a full calendar of educational seminars, a vast array of backcountry-specific rental and retail items provided by Truckee’s The BackCountry, an avalanche transceiver training park, and of course professionally-guided sidecountry tours for powder skiing in and out of Sugar Bowl. Read More > > >

Sugar Bowl to Build Olympic Training Course for Skier/Boarder-Cross, Announces Family-Friendly Improvments to Terrain Park

November 5, 2009 Skier and Boarder-Cross events will make their Olympic debuts at the 2010 Olympic Games in Vancouver, and today Sugar Bowl unveiled plans to build and maintain the country’s only season-long, event-specific training course for skier and boarder-cross athletes heading to the games. Tunnel 41, located off the Mt. Judah Express quad chair on Sugar Bowl’s eastern side, will be ground-zero for athletes in training, honing their skills in hopes of a podium finish in Vancouver. Read More > > >

Sugar Bowl Ski Team Host Golf Tournament Benefiting Tahoe Forest Hospice

Sugar Bowl Ski Team will host its annual golf tournament at the Resort at Squaw Creek this Monday, September 21st (9-21), benefiting the Tahoe Forest Hospice. With winter fast approaching and the subsequent need for numerous articles of cold weather clothing for families in need, the Ski Team is urging participants to bring bags of winter clothing, including old jackets, boots, hats and gloves, all to be donated to the Hospice. Read More > > >

Sugar Bowl Puts on Labor Day Weekend Sat at Truckee High School, 50-75% Savings on Ski & Snowboard Gear

Sugar Bowl Resort will be taking over the parking lot at Truckee High School this Labor Day weekend, selling ski and snowboard hard and soft goods at savings up to 75% from well-known brands including Rossignol, Burton, ArcTyrex, Nordica and more. Snowboards will start at $99 and skis will be priced as low as $199, with boots, jackets, goggles, gloves, helmets and more all priced to move. Read More> > >

Sugar Bowl Resort To Install New Chairlift to Top of Mt. Judah, Maximizing Access to In-Bounds, Already Permitted Acreage

(Donner Summit, CA) – Sugar Bowl Resort announced today that the historic ski resort atop Donner Summit, in operation since 1939, will install a new chairlift this summer, accessing the Judah Bowl area of the mountain. Located within the resort’s already approved and current United States Forest Service (USFS) special use permit boundary, the new chairlift will take skiers and riders to the ridge top of Mt. Judah, dropping them off just below the summit. While skiers and riders can currently access this skiable acreage by hiking, the new lift will allow the resort to maximize usage of, and access to, skiable terrain within the currently permitted boundary. The chair, a CTEC-built Garaventa fixed-grip quad, will have an uphill capacity of 1,200 people per hour. Read More > > >

Four Peaks Restaurant opens for Summer Dining June 26, Belt Room Bar Offers Scenic Venue for Pacific Crest Trail Hikers

June 22, 2009. The Four Peaks Restaurant at Sugar Bowl Resort will open its doors for fine dining this Friday, June 26th (6-26), providing an elegant experience in a classic high-alpine Lodge atop Tahoe’s historic Donner Summit. Serving French-inspired California cuisine created by Chef Alan Davis, house favorites include pan seared Scottish salmon, New Zealand venison, seafood penne pasta and an impressive selection of homemade desserts. While the dining room is inviting and aesthetic, complete with historic black and white photos portraying the pioneers of Donner Summit, patrons will also have the option of dining al fresco on the newly remodeled patio deck, taking in alpenglow views and enjoying the newly installed fire pit in the courtyard, where families can cap a memorable evening by making fireside S’mores for dessert. Read More > > >

Sugar Bowl Resort to Host Two U.S. Skiing/FIS Ski-Cross Races March 27-29

(Donner Summit, CA) Sugar Bowl Resort announced today that two sanctioned U.S. Skiing/FIS Ski-Cross race events will be held at the resort this March 27-29, 2009, with an anticipated 35-45 skiers competing on Sugar Bowl's new ski-cross course located on the Tunnel 41 trail off the Mt. Judah chairlift. Competitors from the United States must have both a current USSA national freestyle license and FIS freestyle license, while international competitors are required to carry an FIS license with inscription from their home nation. Spectators are welcome and encouraged to attend, with numerous on-course viewing areas to take in all the action. Read More> > >

Sugar Bowl Resort Reduces CORE Rewards Member Lift Ticket Pricing For Remainder of Ski Season, Offers 7-Day General Admission Starting March 23

(Donner Summit, CA) Sugar Bowl Resort, atop Tahoe's Donner Summit, has announced that members of the CORE Rewards program will now pay just $51 for lift tickets, a $15 savings off the window rate, valid for the remainder of the 2008/09 ski season. Read More > > >

Sugar Bowl Announces New Marketing Director

Sugar Bowl Ski Corporation has selected John Monson to be the resort’s new Director of Marketing and Sales. Monson, 37, will be responsible for leading all promotional initiatives for the historic Tahoe resort.

“We are thrilled to have someone with John’s experience and skill set joining our team”, said Sugar Bowl General Manager Rob Kautz. “We’re confident that his efforts will not only deliver local and regional results, but have a far-reaching presence into the industry overall”. Monson, a seasoned ski industry veteran, comes to Sugar Bowl from Vail, Colorado. Read More > > >

Sugar Bowl Plans to Build Olympic Style Skier & Boarder Cross Training Course- Improve & Expand The Switching Yard Terrain Park

Skier and Boarder-Cross events will make their Olympic debuts at the 2010 Olympic Games in Vancouver, and today Sugar Bowl unveiled plans to build and maintain the country's only season-long, event-specific training course for skier and boarder-cross athletes heading to the games. Read More > > >

New Social Site

The Switch Board, Sugar Bowl’s new social networking website, has officially been launched into the virtual world. The new site provides snow sports enthusiasts with a place to join and gather online, sharing stories, photos, videos, events, blogs and more. In addition to connecting Sugar Bowl fans with a place to generate discussions and share ideas, the site will also provide skiers and riders a place to find and provide carpool options with a dedicated ride share page, effectively addressing some of the industry’s concerns regarding reduced visitation due to high gas prices, while at the same time contributing to Sugar Bowl’s environmental stewardship efforts. Read More > > >

Learning To Ski Or Ride Has Never Been Easier or More Affordable!

Beginners can feel at home once they step foot into our Mountain Sports Learning Center. This is a one stop shop for all lessons, lift tickets, and rental gear. Sugar Bowl’s 7,000 square foot learning center will make you feel at home with our convenient location to parking and on hill access. This season take advantage of our $25 Learn To Ski or Ride weekend or our season long General Admission Program! Read More > > >

Best Value

Looking for the best value in winter recreation? Look no further than Sugar Bowl Ski Resort, located just off Interstate 80 on the western slope of Donner Summit. The resort’s great location is good news on several fronts... Read More > > >

CORE Rewards Program
Back for its third year our improved CORE Rewards Program will keep you coming back for more. Earn points just for skiing or riding, redeem them for discounts around the resort. This year you will find a new inventory of some great savings! Read More > > >

Sugar Bowl – Still the Best Deal for Groups in Tahoe
With the best location in Tahoe, Sugar Bowl offers the most competitive group lift ticket rates, the best snow, and the friendliest staff. Bring your group of 20 or more and pay only $47/adult, $39/young adult, $10/children. Sugar Bowl offers one complimentary lift ticket for each 20 purchased. Read More > > >

Children's Programs
In their continued effort to deliver the highest quality children’s ski school lessons, Sugar Bowl has announced a new Signature Series program in which class sizes will be capped to ensure maximum learning stemming from a lower student-to-instructor ratio. Embracing an overall bear theme which stems from extensive user group focus studies involving kids age four to 12, the Signature programs will encompass the following lesson classifications: Read More > > >