FOR IMMEDIATE RELEASE
October 20, 2008
Contact: Jennie Bartlett, (530) 426-6724
Sugar Bowl Marketing Manager

(Donner Summit, CA) – The Switch Board, Sugar Bowl’s new social networking website, has officially been launched into the virtual world. The new site provides snow sports enthusiasts with a place to join and gather online, sharing stories, photos, videos, events, blogs and more. In addition to connecting Sugar Bowl fans with a place to generate discussions and share ideas, the site will also provide skiers and riders a place to find and provide carpool options with a dedicated ride share page, effectively addressing some of the industry’s concerns regarding reduced visitation due to high gas prices, while at the same time contributing to Sugar Bowl’s environmental stewardship efforts. The site launched Monday, October 20, and is already off to a strong start. “We’ve seen some good numbers out of the gate, “said Sugar Bowl’s marketing manager Jennie Bartlett, “and as these social networking sites often do, the more current members invite their friends to join, the more we anticipate seeing our membership grow exponentially. It’s a new and fun way to share all things Sugar Bowl”. Sugar Bowl’s marketing department plans to use the site as a medium for many new and creative virtual promotions, including video and photo of the week contests, a “sweet spot” essay contest on why skiers and riders choose Sugar Bowl as their resort of choice, and even a contest in which users are challenged with creating the most unique event, perhaps seeing it come to fruition during the 080/09 season. Joining the Switch Board is free and simple, and can be completed by visiting www.sugarbowl.com and clicking on The Switch Board tab from the home page.

Sugar Bowl Ski Resort, in operation since 1939, is located on Tahoe’s Donner Summit just 3 miles off I-80. It is the closest major resort on the western front of the Sierra’s, just three hours from San Francisco and 45 minutes from Reno. Offering an average of 500” annual snowfall on vast and varied terrain with an exceptional focus on customer service, Sugar Bowl strives to delivers the most snow, the friendliest staff and the most convenient ski experience in Tahoe. For more information on Sugar Bowl please visit www.sugarbowl.com or call (530) 426-9000.