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Press Release- Season Passes
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Contact:
John Monson, Sugar Bowl Resort
(530) 426-6720
March 23

SUGAR BOWL RESORT ANNOUNCES 2010/11 SEASON PASS PRICES, INCLUDES 2009/10 SPRING SKIING PRIVILEGES. PASSES ON SALE APRIL 5th.

(Donner Summit, CA) – Sugar Bowl Resort announced today pricing on all 2010/11 season passes, and brings to the table new value-driven incentives included with purchase. All 2010/11 season passes will include unrestricted access to skiing and riding for the remainder of this season, starting April 5th. The resort will remain open through April 25th, giving 21 days of free late-season skiing and riding to all 2010/11 season passholders during the 2009/10 season. If season pass is purchased prior to June 1st, all season pass purchasers will receive 25,000 bonus CORE Reward points valid for the 2010/11 season, which can be redeemed for free items across the resort next season. Current 2009/10 season passholders can use valid, already accrued CORE points to receive a discount on their 2010/11 season pass, utilizing 50,000 points for a savings of $50. In addition, on General Admission Days, all Sugar Bowl season passholders receive free standard rentals for the day, and ages 4 and up receive a free two hour group lesson at any level. While certain access restrictions are in place based on pass type purchased, all 2010/11 Sugar Bowl season passes will have unrestricted access from opening day through December 25th, and from March 14th to closing date of the 2010/11 season.

Sugar Bowl offers numerous pass types, including a $99 unrestricted season pass for ages 5 & under and 70 & over, a $299 midweek pass for all ages, and an unrestricted adult season pass priced at $799. 14 other pass types based on passholder age and level of restriction are offered, guaranteeing the perfect season pass for any skiing and riding schedule. Current price points on Sugar Bowl season passes will remain at the early-season rate through October 31st, 2010. A complete list of pass types and pass prices can be found by visiting www.sugarbowl.com/passes.

Sugar Bowl Resort, atop Tahoe’s majestic Donner Summit, will celebrate 71 years of skiing and riding in 2010/11, having served up authentic alpine adventures since 1939. For more information visit www.sugarbowl.com or call (530) 426-9000.
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Phone: (530) 426-9000        Snow Phone: (530) 426-1111        Mobile Site: www.sugarbowl.com/mobi        Address: 629 Sugar Bowl Road, Norden CA 95724
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