Sponsored Athletes

Chris Roach

Snowboard Legend

Riding since 1985
Favorite Board Screaming Hand Competition 157cm - best board yet!
Best Trick "Grasser" - if you don't know, you better ask somebody.
Favorite Trick Big airs & grabs
Home Mountain Sugar Bowl Resort
Favorite Spot Mt. Baker, Wa. - powder for days.
Most influential rider of the past 20 years Mike Ranquet
What was the highlight of your career? Being able to base my career on traveling and filming vs. doing competitions.
Which product innovation had the largest impact on our sport? Binding improvements for sure.
If you could change one thing about snowboarding today what would it be? I'd say to put more focus/importance on style when doing tricks not just on the gymnastics. The straight air jump required in the recent Olympics 1/2 pipe comp showed how many riders can't even do a basic, clean straight air with any style.
What has snowboarding taught you? It's taught me about the world and other cultures and how other people live.
What are your main goals in your snowboarding career? Keeping my season pass at Sugar Bowl, help out Santa Cruz however I can and just filming for fun with my brother. Whoever gets the most powder days in, wins!!
Ford
Phone: (530) 426-9000
Snow Phone: (530) 426-1111
Address: 629 Sugar Bowl Road, Norden CA 95724
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